What to Post When You Have Nothing to Post
21 May, 2025
4 min read
A simple content framework for busy founders
You know you should post content now and then — for visibility, credibility, and trust. But if you’re building product, handling support, doing sales — where do you find time or ideas?
Here’s a simple fix: a content framework with five go-to categories. Pick one whenever you’re stuck. The goal isn’t to go viral. Just stay active, useful, and visible.
1. Share a Tip or Learning
You solve problems every week. Turn those into short posts.
Examples:
“We shaved 40% off query time by adding one index. Sometimes it's not about scaling infra — just better schema design.”
“Paired coding gave us more hiring signal than any resume. We’re doing more of it going forward.”
💡 These show what you’re learning and build quiet credibility.
⏱ Time: 5 minutes. One paragraph is enough.
2. Answer a Question You’ve Been Asked
If someone on a call asked it, others probably wonder too.
Examples:
“A user asked why we don’t support feature X. We tried it — but found it added too much complexity. Simplicity won.”
“An investor asked how we manage data security. Here’s our setup.”
💡 Turns private FAQs into public trust builders.
🧠 Tip: Look at your last 5 sales calls — likely 5 post ideas there.
3. Tell a Micro-Story
Share something that happened. Doesn’t need to be dramatic.
Examples:
“Our CTO fixed an outage at 2am and kept a customer updated the whole time. They thanked us for the transparency. Reminded me how much communication matters in support.”
“We targeted large enterprises for 6 months. Nothing landed. Then mid-market clicked. We’ve focused there since.”
💡 Stories humanize you. Readers remember stories more than stats.
⏱ Keep it to 4–5 sentences. One insight is enough.
4. Curate News + Add a Take
Industry news is content fuel — just add your take.
Examples:
“Gartner says X is a top CIO priority. Matches what we’re hearing on calls. Surprised Y didn’t make the list.”
“Big acquisition today: [Company] bought [Company]. Confirms how critical [problem space] is becoming.”
💡 Shows you’re paying attention and have a POV. Credibility without effort.
🧠 Set up Google Alerts or follow relevant newsletters so ideas come to you.
5. Highlight a Win (Customer or Team)
Celebrate others and show real outcomes.
Examples:
“Shoutout to our customer [Name] — 1,000 reports automated using our tool, saving ~200 hours this quarter.”
“Welcome Jane to the team — 5 years in ML, now leading our work on fraud detection. We’re lucky to have her.”
💡 Acts as social proof, without feeling salesy.
How to Use This Framework
Pick one of the five categories anytime you're stuck. Over a month, even posting just 2–3 times from these buckets keeps you visible.
Tip/Learning
Answered Question
Micro-story
News + Take
Win Highlight
Keep a running note in your phone or Notion. Whenever something small happens — jot it down. That becomes your post later.
Final Thought
Posting content isn’t about shouting. It’s about showing up. Sharing what you’re learning, doing, or seeing — in a small, honest way — builds trust over time.
So next time you think “I have nothing to post,” just open this list. You do.