The 5-Minute-a-Day Social Habit
15 May, 2025
3 min read
Stay visible to VCs, customers, and hires without burning time
You don’t need to spend hours on LinkedIn or Twitter to build relationships. A simple 5-minute daily habit can help you stay on the radar of investors, customers, and potential hires. One small action a day adds up over time.
Why 5 Minutes Matters
If you do 1 small thing a day — comment on a post, reply to a DM, send a check-in — that’s ~240 touchpoints a year. You’ll build trust, stay top of mind, and show you're engaged without being overbearing.
What It Looks Like
Here’s how to spend your 5 minutes:
Minute 1: Open LinkedIn or Twitter. Scan your feed for posts from people who matter — VCs, customers, talent.
Minutes 2–3: Leave one thoughtful comment or send one short DM. Could be “Congrats on the launch” or “Appreciated your take on [topic] — here’s something we’ve seen.”
Minutes 4–5: Optional — post a quick update, or reply to a message, or share something useful in a Slack group. If nothing feels right, skip it.
That’s it. One meaningful interaction a day.
Who to Engage
VCs: Reply to their takes, share milestones with them (“just hit 1K users”), or forward useful content occasionally. Keeps you in their mind without asking for anything.
Customers or prospects: Like their company news, comment on posts, or send a short check-in. “Hey — saw your launch. Hope it’s going well.” These small touches show you care and stay active.
Talent: Engage with engineers or PMs you’d love to hire someday. Share interesting reads. Publicly recognize your team now and then — it signals a good culture and attracts good people.
Bonus Tips
Don’t overthink it. You’re not trying to write essays.
You can batch it weekly if daily doesn’t work, but daily is easier to build into a routine.
Tie it to your coffee break, lunch, or end-of-day scroll.
Use a timer to avoid falling into the scroll hole.
Why It Works
People trust people they see regularly. If someone spots your name once a week with a thoughtful comment or useful message, you’re no longer a stranger. When it’s time to hire, fundraise, or close a deal, that familiarity pays off.
What FuseAI Can Do
Tools like FuseAI can help remind you who to reach out to or summarize trending topics so you can react faster. But the magic is still in showing up as a real human — consistently, not perfectly.
Bottom line:
One helpful touch a day keeps relationships warm. As a founder, it’s one of the highest-leverage habits you can build — and it only takes five minutes.