The 30-Second Cold-Call Script: Ask First, Then Pitch
4 July, 2025
4 min read
Cold calling can feel uncomfortable — especially if you're a technical founder. But sometimes, one quick call can save weeks of ignored emails. The key is to approach it with respect and relevance.
Start with a permission-based opener. Instead of launching into a pitch, ask for a brief window to share why you’re calling.
Why a Permission-Based Opener Works
You say something like:
“Hi [Name], this is [You] from [Company]. I know this is out of the blue — do you have 30 seconds for me to explain why I’m calling?”
This does three things:
Shows respect for their time
Puts them in control
Makes them more likely to listen (because they just said yes)
You can also try:
“Did I catch you at a bad time?”
It’s casual and often gets a “Go ahead.”
Your 30-Second Cold Call Structure
If they say yes, here’s how to use those seconds well:
1. Personal Hook
Lead with something relevant to them:
“I saw you recently opened 3 new warehouses...”
“Congrats on the recent funding…”
2. Quick Value Prop
Explain what you do and how it helps — in plain English:
“We help warehouse teams cut labor costs by 15% using AI scheduling tools.”
3. Social Proof (optional)
If you can squeeze it in:
“We did this for [Similar Company] last quarter.”
4. The Close (Next Step)
End with a soft ask:
“Would it make sense to set up a short call next week?”
Or
“Should I send over a quick overview?”
If they sound curious, ask:
“Do you have a few minutes now, or should we find time later?”
Tone and Delivery Tips
Be calm, clear, and real — not overly polished
Speak at a normal pace (don’t rush your pitch)
Smile when you talk — it helps your tone
Mention you’re a founder — it builds credibility
“Hi, I’m Jack — one of the co-founders at FuseAI…”
Handling Pushback
If they say “busy” or “not interested”:
Be polite and back off
Offer to follow up:
“Totally get it — mind if I send more info via email?”Or ask for a referral:
“No worries — is there someone else I should speak with?”
Why This Approach Works
Most people expect cold calls to be pushy. By simply asking for permission, you stand out. It feels more like a conversation than a pitch.
And if they say yes to 30 seconds? You now have their attention — and that’s all you need to start something real.
FuseAI Angle
You can use FuseAI to:
Draft custom 30-second pitches based on each prospect
Suggest hooks (e.g. recent news, tech installs)
Track who you called, what happened, and when to follow up
It’s like a co-pilot for outbound — but you’re still the one steering the conversation.
Final Takeaway
Permission-based cold calls are short, respectful, and surprisingly effective. You’re not trying to sell them on the spot — just open the door.
Prepare your 30-second pitch, keep it relevant, and don’t stress the no’s. One solid “yes” can make the whole effort worth it.