18 Best B2B Data Enrichment Tools in 2025
2 September, 2025
6 min read
1. FuseAI
FuseAI is redefining enrichment with Waterfall Enrichment built natively into its Sales Superintelligence platform. By reconciling multiple premium data sources, it delivers the most accurate B2B database in the world while embedding enrichment directly into prospecting, personalization, and outreach.
Key Features
Waterfall Enrichment automatically verifies records across multiple sources until the highest-confidence match is found, dramatically reducing bounce rates. Enrichment spans firmographic, technographic, and intent data, continuously updated in real time.
Pricing
From just $50/month, making enterprise-grade accuracy accessible to startups and scaleups.
Best For
Startups and scaleups that want embedded enrichment, personalization, and outreach in one platform.
2. Clay
Clay aggregates 100+ premium data providers and automates prospect research. Its AI workflows make it a favorite for growth teams that want depth and scale.
Pricing
From $149/month.
Best For
Growth teams seeking AI-powered enrichment and personalization.
3. RB2B
RB2B converts anonymous website traffic into actionable leads by de-anonymizing visitors and providing full contact data. Real-time alerts allow sellers to act as intent emerges.
Pricing
Free tier available; premium pricing on request.
Best For
Teams maximizing ROI from inbound website traffic.
4. BetterContact
BetterContact aggregates 20+ data sources through waterfall enrichment, achieving 99.5% email verification accuracy.
Pricing
From $15/month for 200 credits.
Best For
Teams needing low-cost, high-accuracy enrichment.
5. Apollo.io
Apollo.io combines enrichment with advanced prospecting and sales engagement tools, offering a massive B2B database with integrated email and dialer features.
Pricing
Free tier; paid plans from $99/user/month.
Best For
Teams that want an all-in-one enrichment + outreach platform.
6. Snov.io
An all-in-one platform with email finding, verification, drip campaigns, and lightweight CRM functionality.
Pricing
Free tier; paid plans from $30/month.
Best For
Startups needing enrichment plus basic sales automation.
7. ZoomInfo
A leader in B2B intelligence, ZoomInfo offers vast global coverage, advanced segmentation, and seamless CRM integrations.
Pricing
Custom quotes.
Best For
Enterprises requiring scale, depth, and analytics.
8. Store Leads
Built for the e-commerce vertical, Store Leads tracks over 12M stores, updated weekly, providing technographic and firmographic depth.
Pricing
From $75/month.
Best For
Agencies and SaaS vendors targeting online retailers.
9. FullContact
FullContact Enrich provides real-time enrichment across thousands of attributes, including demographic, social, and firmographic data. Known for ethical sourcing, it prioritizes compliance and privacy.
Pricing
From $99/month.
Best For
Businesses seeking ethically sourced, multidimensional enrichment.
10. Cognism
Cognism offers a highly compliant, globally scaled dataset, including 50M+ US mobile numbers and 120M+ verified European contacts. Its intent data ensures outreach is timed to active demand.
Pricing
$1,500 to $25,000/year depending on company size and needs.
Best For
Enterprises requiring compliance, scale, and international coverage.
11. Lusha
Lusha’s Chrome extension makes it easy to pull verified emails and numbers directly from LinkedIn. It integrates smoothly with Salesforce, HubSpot, and Pipedrive.
Pricing
Free plan; paid plans start at $14.95/month.
Best For
Recruiters and SMB sales teams.
12. Ocean.io
Ocean.io applies AI-driven lookalike modeling to find accounts resembling your best customers, making it powerful for account-based marketing.
Pricing
14-day free trial; paid tiers available.
Best For
B2B companies running ABM campaigns.
13. LeadGenius
LeadGenius blends AI with a global network of human researchers, delivering highly tailored datasets, competitive intelligence, and purchase intent insights.
Pricing
Custom quotes only.
Best For
Enterprises needing highly customized data solutions.
14. Warmly
Warmly de-anonymizes website visitors, monitors buying signals, and automates engagement across chat, LinkedIn, and email.
Pricing
Free plan; paid plans start at $499/month.
Best For
Revenue teams converting inbound visitors into pipeline.
15. Breeze Intelligence (HubSpot)
HubSpot’s native enrichment tool adds attributes like industry, revenue, and social profiles to CRM records, while simplifying forms to improve conversions.
Pricing
Credit-based system.
Best For
HubSpot users seeking seamless native enrichment.
16. Prospeo
A simple LinkedIn-centric tool for verified emails and phone numbers, with real-time verification to ensure deliverability.
Pricing
From $39/month.
Best For
Small teams needing affordable LinkedIn enrichment.
17. Databar.ai
A no-code enrichment hub with 1,200+ API connectors. It automates data collection, enrichment, and visualization—perfect for ops teams without developers.
Pricing
From $39/month.
Best For
Sales ops teams seeking workflow automation without code.
18. Datanyze
Datanyze enriches contacts directly from LinkedIn and websites, with “icebreaker” insights for personalized outreach.
Pricing
Free trial; paid plans from $29/month.
Best For
Sales reps looking for simple, affordable enrichment.